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The Self-Promoting Musician

The latest edition of The Self-Promoting Musician lets you take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book!

Written by Peter Spellman, director of the Career Development Center at Berklee College of Music, this updated guide will teach you everything you need to know to become a success in the music business. It's filled with empowering tips and resources for self-managed musicians.

The Self-Promoting Musician will teach you to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay-online and offline; protect your creative works; keep your career organized and growing using the best low-cost practices; and much more!


About Peter Spellman

The author of several handbooks on music career development, Peter Spellman provides career-building resources, programs, and advising to Berklee College of Music students and alumni.

He has worked as a performer, arranger, producer, record label director, booking agent, artist manager, and music journalist. With more than 30 years of experience as a performing and recording musician, he uses his vast experience to help musicians bridge their experience to real-world opportunities in their chosen field.


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